WayBak Sportmen’s Goods
Visual Identity
The goal for Waybak Sportsmen Goods was to build a distinctly American brand rooted in a love for the great outdoors. Inspired by fishing, hiking, time spent in nature, and the rich history of American outdoor culture, the identity celebrates the simple idea of getting outside and getting way back.
We created a full visual system including custom logos, typography, color, illustration, packaging, and apparel. Drawing from vintage sporting goods, old outdoor catalogs, park signage, and classic Americana, the identity feels nostalgic and familiar while still built for today. The result is a rugged, flexible brand that celebrates American-made goods, outdoor adventure, and spending more time outside.
Beyond the products, we built out a digital and social direction that helped turn Waybak into more of a lifestyle than just an outdoor goods brand. Social mixed product launches with outdoor photography, vintage imagery, seasonal graphics, and storytelling around fishing, camping, road trips, and getting outside. From holiday campaigns and new product drops to candles, coffee, apparel, and gear, everything was designed to feel like it came from the same Waybak world.
