THIRD EYE BACKCOUNTRY : Brand Identity Design
Visual Identity
Third Eye Backcountry is built around the idea that the best days in the mountains are about more than the turns. They are about the people you meet, the places you earn access to, and the stories that come home with you. Rooted in the mountains and culture of Japan, the brand balances serious backcountry knowledge with a sense of curiosity, humor, and adventure.
We expanded the Third Eye identity into a visual world that feels collected rather than manufactured. Hand-drawn illustrations, custom typography, imperfect linework, maps, badges, and playful mountain characters give the brand the personality of an old piece of gear covered in stickers from years of good trips. Across apparel, trip materials, maps, and everyday objects, the system is designed to feel useful, memorable, and a little unexpected. The result is a brand that celebrates not only where Third Eye takes you, but everything that happens along the way.
