Waybak Sportsmen's Goods

The goal for Waybak Sportsmen Goods was to build a distinctly American brand rooted in a love for the great outdoors. Inspired by fishing, hiking, time spent in nature, and the rich history of American outdoor culture, the identity celebrates the simple idea of getting outside and getting way back.

We created a full visual system including custom logos, typography, color, illustration, packaging, and apparel. Drawing from vintage sporting goods, old outdoor catalogs, park signage, and classic Americana, the identity feels nostalgic and familiar while still built for today. The result is a rugged, flexible brand that celebrates American-made goods, outdoor adventure, and spending more time outside.